what is Walmart publicity strategies ?
explain about the promotion strategies of walmart. and is it right or not.
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segmentation strategy helps in understanding different sub segments of customers and their changing needs. Walmart uses psychographic and demographic segmentation strategies . it understands the psyche of the customer and knows that the consumer wants everyday goods at the lower possible prices. Hence Walmart introduced the strategy of EDLP every day low prices.
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Anu
- 26 Sep
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